7 Dec Weaving brighter, and bolder bags for Asians

7 Dec Weaving brighter, and bolder bags for Asians
Above photo is Ms Adelene Tan, 35, a former corporate lawyer, and her mother-in-law created Tessere out of a desire to have a brand tailored for Asian women.

SINGAPORE - Home-Grown fashion brand Tessere was born out of a desire to craft bags for Asian women that were d-aring and different.

And its creation five years ago brought together an unlikely pairing that some families might regard as a potential nightmare.

Ms Adelene Tan, 35, a former corporate lawyer, joined her mother-in-law, Mrs Tan Ee Leng, in the world of fashion after moving back two years ago to Singapore from New York, where she and her husband had been based.

Her mother-in-law founded Craftmark - Tessere's parent - more than 30 years ago.

It was an agent and distributor for largely European and American brands such as Picard and Jane Shilton.

But the duo decided they wanted to do something more - by creating a new brand that was "bold, spirited and zesty".

Ms Tan, Craftmark's director, said they noticed that some foreign brands the company carried were designed for markets such as Europe and the United States.

"We found that we were giving them feedback to change and tweak (bags) for the local market and were spending increasing amounts of time to help them design for the market here.

"So it was just a natural progression, that from there we started to come up with this concept for our own brand, and that's how Tessere started," she added.

For instance, bags of smaller sizes are designed to cater to the smaller Asian frame, while lighter, leather material is also sourced for Tessere bags.

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