I READ with interest the report, 'Poor service is top grouse against real estate agents'.

What we need to address is the company culture that spreads from the agency boss all the way down to agents.

To motivate agencies to take responsibility to produce ethical agents, they should come up with a set of house rules and emphasise them.

Agencies should be rewarded if they produce zero complaints or at least the lowest number of complaints. And agencies that produce the most rogue agents should be penalised.

Daniel Choy

This article was first published in The Straits Times.