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Saturday, Apr 28, 2012
The Star/Asia News Network
Sze Yoong's black and white world

Life has never been better for jewellery designer Tan Sze Yoong.

She runs a successful online jewellery shop, was recently married to her longtime boyfriend and subsequently moved into a chic condominium unit that the couple bought and renovated prior to the wedding.

As the sole owner and designer of beautiful trinkets sold at www.szeaccessories.com, Sze Yoong is arguably the first Malaysian designer who has successfully leveraged the web to break into the mainstream fashion market after less than three years in business.

Chic design for businesswoman's apartment
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It is not surprising that this entrepreneurial designer was nominated as Personality of The Year at 2009 Martell VSOP Rising Personalities Awards. Others nominated were luminaries such as Douglas Lim, Will Quah and Chelsia Ng.

Although she did not bring the title home, Sze Yoong says that being nominated itself was a great experience.

"The nomination is a public acknowledgement of my modest business," says the unassuming designer. With a combination of a creative mind, sharp business instinct and disarming personality, the beautiful Sze Yoong quickly became the 'it' girl, appearing in major glossies and newspapers. And it seems like we will see more of her in the coming future, as Sze Yoong claims that she is nowhere near the finish line.

When not working, Sze Yoong admits she likes to spend time at home. Therefore, it is important for her to have a comfortable and soothing abode.

Star Property had a tête-à-tête with Sze Yoong at her oh-so-stylish Bandar Utama condominium unit.

A thriving online business, an award nomination, a marriage followed by a new place to call home... What a year, Sze Yoong!

Yes, what a wonderful year! It has been a rollercoaster ride but I have nothing to complain about.

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