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Saturday, Jun 09, 2012
The Star/Asia News Network
Cheesie's home

By Melisa Ng

If you're familiar with the Malaysian blogosphere, you've probably heard of Cheesie.

Blogging for over six years, Cheesie has risen to fame as one of Malaysia's top bloggers and has since made blogging a full-time career. Her blog Cheeserland attracts more than 10,000 visitors per day, with posts related to fashion and travel.

"As a blogger, one of the best parts of my job is that I get to travel, meet new people and experience a lot of new things," said Cheesie, who is in her 20s. "I am quite fortunate to be able to make a living out of my passion," said the journalism graduate from Limkokwing University of Creative Technology.

"Most bloggers do not start with the intention of making money. When I first started blogging in 2004, it was more like an online journal for me, where I blogged about my life. Slowly, I found a niche that appealed to people," she added.

Last year, Cheesie won Nuffnang Asia-Pacific Blog Awards 2011 for the Best Fashion Blog. "I was really surprised that I won because my competitors were from Australia, the Philippines and Thailand. They are all niche bloggers as they only blog about fashion. But for me, it's a mix of lifestyle trends related to fashion and travel," said Cheesie.

She is also the ambassador for a range of Japanese colour contact lenses known as Rainbow Colour.

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