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Mon, May 18, 2009
The Business Times
SGX fixing under-fire website

By JOYCE HOOI

LOCAL investors may understand many things, such as how to place butterfly spreads or hedge futures - but what they simply do not understand is why the Singapore Exchange (SGX) would fix something that is not broken.

Since the launch of the new SGX website on May 8, users have been up in arms over its new interface.

According to SGX, the feedback and suggestion count about the new website had mounted to about 600 over the work-week. The website is among the three most-visited in Singapore and logged one million individual users last month.

Some were nostalgic about the old website. Others raised navigational issues about the new one and complained about its appearance and glitches in the system.

The complaints have not fallen on deaf ears.

'About 60 per cent of the problems to date relate to Internet settings and locating information and these have been addressed immediately through our hotlines and by email,' said Amy Balan, head of corporate communications at SGX.

'About 10 per cent particularly from our older users gave feedback on font size and readability. The colour and font will be improved starting Monday, May 18.'

The website's slow speed made up another 10 per cent of the complaints received.

'We are currently determining the different variables affecting slowness, some of which pertain to user environment. We are working with our technology and network vendors to resolve this,' said Ms Balan.

The inflexibility of the navigation system for company announcements that limits filtering options has also drawn fire.

'The worst thing is you have to navigate by selecting the stocks you want to see using the dropdown menu which makes it troublesome and a waste of time,' said online user 'chiapeipei' on a forum last Monday.

Other users have taken issue with how returning to a previous page on certain parts of the website could only be accomplished with a specific button tucked away at the bottom of the page, instead of with the 'Back' browser button as was previously possible.

Analysts on the go have also been irked by the new website's lack of optimisation for mobile phones and PDAs, resulting in longer loading times and difficulty in site navigation.

'The SGX seems to have forgotten that people look at the website on their mobile phones, too,' an analyst with a local firm said.

Glitches have also surfaced. An online user noted that 'Raffles Education Corp' and 'Raffles Education Corp Ltd' both existed on the company announcements menu as separate options, with their own set of announcements, even though only one such firm exists.

BT also found that the announcements for certain counters only go back as far as January this year, even though announcements made by listed firms over the last 24 months should be available on the SGX website.

While acknowledging 'teething issues', Ms Balan thanked users for their feedback and said the website would be refined.

This article was first published in The Business Times.

 

 
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