A poll by online magazine 2.4% brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, as well as how the brands affected their behaviour and their view of the world.

Which brand inspires you the most?

22.1%

1 APPLE

"It's one of the few brands that are managed so well - its approach to design, its ease of use, its selective communications strategy and innovation - that every touch point and product accurately represents what it should represent. It creates desire 22.1% and mystery."

6.6%

2 NIKE

"They find new and exciting ways to speak to the emotions of games, to look for ways to keep it entertaining yet informative and design products around our lives. They also have a singular voice across all their products, thus creating a very cohesive voice. When you see any Nike ad... you know it's a Nike ad before you see the logo. That's so simple yet so deceptively difficult to pull off."

3.8%

3 COCA-COLA

"One of those few brands which have been around for over 100 years and have evolved across generations. They have managed to retain the core essence of the brand of 'a refresher for the thirsty.' In spite of competition, the brand has retained uniqueness and saliency."

3.6%

4 GOOGLE

"Google inspires me because of its foundations which are truly customer centric. They take their customers seriously and engage with them to co-create via Google Labs.'

2.4%

5 STARBUCKS

"The home away from home because the drinks are always the same, and they truly live and breathe their environmental and sustainable development commitments, all the way to their cups, napkins, and free used coffee for your plants."

What brand can you not live without? Why?

15.2%

1 APPLE

"I have become so entrenched in the 'Apple way of life', I now feel I couldn't get by without my MacBook, iPod, and associated software. As a student, being 'connected' is a high priority for me, so having my laptop with me is important."

6.0%

2 COCA-COLA

"It's the most famous beverage brand in all over the world including such countries as Lithuania. Moreover, it's not just a drink but also a lifestyle."

5.5%

3 GOOGLE

"It's part of my routine every time I go online. It's the first site I visit every time I log on and it's the only website I go to when I need information."

2.7%

4 STARBUCKS

"A living example of my lifestyle and credos, and that such commitment to sustainable development can be a total success."

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