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Tue, Jun 28, 2011
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Asian brands come out on top

Asian electronic brands came out on top for consumers in the region, according to the Top 1000 Asia-Pacific Brands report, produced by Campaign Asia-Pacific in partnership with research company TNS.

Asia-Pacific's top 10 brands
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The study shows that Japanese and Korean brands still dominate the top-of-mind consumer recall among all brands, while global brands like Apple and HP are lower on the top 10 list.

Already in its eighth year, the study, which provides ranking and analysis of both the ten markets surveyed and ten key industry sectors, is the result of more than 3,300 interviews conducted with consumers aged 15 to 64 regarding their favourite brands in 72 categories across 10 key markets: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

The full report will be released in July.

 

 

 

 

 

 

 
 
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