I AM writing in response to the article, "Distasteful? Too clever? Ads create buzz" (my paper, Nov 11).

I was fooled by the "public notice" ad at first as I was not aware that a "Department for Appropriate Behaviour" does not exist.

I saw Californication in the United States and the first 60 seconds of the first episode already contained indecent acts and nudity.

I could not believe that such a show could ever be aired in Singapore, whether uncut or heavily edited.

The bottom line is that the ad is a classic example of false advertising, regardless of whether people find it clever or not.

If advertising companies get away with pulling such stunts, what will they try and get away with tomorrow?

How do such ads and a show like Californication get approved by the authorities?

Mr Troy Parry

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