By Tim Kelly and Kevin Lim

TOKYO/SINGAPORE - Business sentiment at Asia's leading companies rebounded in the fourth quarter as corporations shrugged off concern that the debt crisis unfolding on Europe's fringes will hobble global growth.

The Reuters Asia Corporate Sentiment Index rose to 77 in the quarter from 69 in the third quarter, the second highest reading since Reuters began collecting data in June 2009.

"There's sloshes of liquidity going around. People feel rich, companies see people are still spending and that overrides some of the headwinds such as the problems in Europe," said Song Seng Wun, a Singapore-based regional economist at CIMB, Malaysia's second largest bank.

Tobias Trotter, managing director of topfinancialjobs.com.sg, which focuses on financial sector recruiting in Asia, said firms were still looking to hire aggressively despite this being the year-end when activity slows.

"There's a little bit of market uncertainty but I think people are making a long-term bet that Asia is looking strong," he said.

The index remained well above the 50 mark that separates positive from negative outlooks, with sentiment especially strong in the resources, financial and property industries that have benefited from robust growth within Asia and strong inflows of cash into the region.

Sentiment in the technology sector, more exposed to the global economic cycle, however remained the most cautious.

Japanese corporates were the most wary about the outlook for their business, while fast-growing China and India remained among the most upbeat.

Sentiment in Australia and Southeast Asia was mostly positive with strong growth within Asia calming fears of a fresh global recession as Europe buttresses its decade-old common currency with emergency loans to Ireland.

The Reuters Asia Corporate Sentiment Index was compiled from a survey of top company executives between Nov. 24 and Dec. 3. Reuters polled 100 major firms in the following industries: airlines, autos, building, drugs, financial, food, property, resources, retail, shipping and technology.

Of the 71 companies in the survey, 36 viewed the six-month outlook for their business as 'positive', 10 percent more of respondents than in September, with six 'very positive' and 25 firms 'neutral'. Only four held a 'negative' outlook.

CIMB's Song said the risks for Asian businesses remain.

"There's a degree of over-exuberance which some companies may regret in 2011," he said.

Analysts say one example of this is a proposal by China to spend up to $1.5 trillion (S$1.95 trillion) over five years to transition its emerging economy into a technology leader.

China's economic expansion continues in the meantime at only a slightly diminished pace, rising by 9.6 per cent in the quarter to Sept. 30.

Chinese firms in the survey remained sanguine about the six-month business outlook, with six of the eight companies positive or very positive.

In Australia more than half of the 11 firms polled were upbeat. But the majority of those in the financial sector said they were neutral, which may reflect worries about slow loan growth and plans to tighten bank regulation.

RESOURCES, PROPERTY CHEERFUL

Resource companies, that fill their holds with coal, steel and other fuel and metals, including Coal India , the world's largest coal miner, remained one of the most upbeat sectors in Asia for a second quarter running.

For these companies, the story is mostly about China and its thirst for commodities such as coal and iron ore. The prospects for the Chinese economy also helped boost sentiment in the property sector despite efforts by the Chinese government to cool the housing market.

Developers are, so far, brushing off the risk of tighter lending as they look for new opportunities in second tier Chinese metropolises, says Suan Teck Kin, a China economist at United Overseas Bank.

"The tightening measures are there but there is also the perception that the government won't let the property market collapse either," said Suan.

This is keeping property developers, such as CapitaLand, Southeast Asia's biggest property developer, optimistic, analysts said.

Elsewhere, sentiment among airlines and automakers such as Japan's Mitsubishi Motors Corp. , which participated in the poll, was generally upbeat.

One sector that saw a shift towards a slightly more positive stance was retail.

Sentiment for retailers regionwide including Japan's two biggest store operators, Seven & I Holdings and Aeon Co Ltd improved from the last quarter, with none feeling negative about their businesses for the coming six months.

Aeon's Chief Executive Motoya Okada in October revealed a plan to double operating profit through Asia expansion and predicted the retail market in Asia over the next 10 years would rival that of the United States.