Every wondered why you always walk away from stores spending more than you plan to?

That's because stores have many secret ways of seducing you into parting with more of your hard-earned cash than you really need to.

The next time you step into your favourite store, take a moment and look closely at its layout, design, sales staff and promotions material.

Every single element is meant to slow you down, take a look around and make you want to buy more.

The sudden pyramid of canned goods stacked in the middle of the aisle, or the curious bumps on the floor surface which makes you stop and look around.

Or the pleasant-looking sales assistant who suddenly taps your shoulder and hands you a free sample.

All these are secret ways which stores use to seduce you into buying more.

paullim@sph.com.sg

How stores secretly seduce you into buying more Click on thumbnail to view