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Bad rip-offs of well-known brands
When brand-conscious meets wallet-poor, sales of ripped-off products happen. - AsiaOne
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Innovation: The role of your corporate brand
Organisations need to adapt to new circumstances and stimulate innovation for growth potential. 		Sembcorp focuses on core strengths
It has achieved steady growth in past decade since shedding unwieldy units.
Win the customer's mind - and heart
Products must be imbued with an identity consistent with the consumer's self-image. 		No small beer
Heineken global CEO Jean-Francois van Boxmeer shares his vision and ambitions.
Brands that make good on doing good succeed: survey
Most consumers expect brands today to support good causes. 		Firms should 'draw on trust in S'pore brand'
Minister urges local companies to build on edge with govt support.
Partnerships spur growth
From a one-man show, event services provider Perfectus has worked with its partners to become a global brand. 		Sharpening the competitive edge
Strong branding enables firms to survive tough economic times, says Citibank expert.
Stronger branding spells greater success
SPBA chief urges businesses to continue with their brand-building efforts to stay ahead of the competition. 		Playboy's bunny more alluring than playmates
Playboy's brand image, properly deployed, promises lots of cash to the right buyer. -Reuters
Turning IndoChine into a global brand
Energetic entrepreneur Michael Ma is not resting on his laurels. 		In marketing, less is more
A brand must communicate a distinctive image to its customers.
Brushing up on branding to gear up for growth
Haruna is looking investors who could be interested in ploughing in investment dollars. 		Giving the sector some food for thought
Innovation, originality and marketing will be a good leverage in creating global brands.
Flash mob: The latest publicity tool in town
Carefully choreographed events are the latest novelty for organisations and businesses to grab attention. -ST 		Expanding to new markets amid healthy growth in Asia
For OSIM, a strong brand is almost indispensable to its success. -BT
Branding and design key to Jason's growth
Brand name goes beyond logo or graphical representation: MD. -BT 		Making an impact with design
Local firms must beef up their branding, design and IP management to beat strong competition. -BT
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