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Emulate rivals' brands at your own peril
Not having differentiated trademarks could work against food manufacturers' brand strategy in the long term. -BT 		Making an impact with design
Local firms must beef up their branding, design and IP management to beat strong competition. -BT
Branding and design key to Jason's growth
Brand name goes beyond logo or graphical representation: MD. -BT 		Expanding to new markets amid healthy growth in Asia
For OSIM, a strong brand is almost indispensable to its success. -BT
Flash mob: The latest publicity tool in town
Carefully choreographed events are the latest novelty for organisations and businesses to grab attention. -ST 		Giving the sector some food for thought
Innovation, originality and marketing will be a good leverage in creating global brands.
Brushing up on branding to gear up for growth
Haruna is looking investors who could be interested in ploughing in investment dollars.
 
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