Wood Doctor

FAR from being just another basic must-have in a building project, subtle changes in the shade, texture and quality of wood flooring can make a world of difference.

Whether a client wants the salmon-red hues of Brazilian Cherry or the feathered grain of Wenge wood, supplier and installer of exotic hardwood flooring Wood Doctor (Far East) delivers.

Its products and services set it apart. Over 40 premium timber species from around the world are available for both indoor and outdoor use on floors, staircases, handrails and fences.

"We also lead the trend by creating patterns and texture," says managing director Mohammad Zain Abdul Hamid, 33. "The luxurious Quila design is a 100 per cent curved line flooring without a single straight line or 90 degree angle - an industry first."

Armed with the passion to bring the natural beauty of the rich, warm material into homes, Mr Zain started the company with partner Kevin Toh in 2003. Today, it boasts an annual turnover of about $10 million and a presence in the Middle East, Australia and numerous Asian locations.

However, it is what the 150 employees deliver over and above the wood that gives them an edge over competitors. Says Mr Zain: "Wood Doctor is in the business of supplying, installing and finishing solid timber floors, but we stand for passion and beauty, and facilitate the self-expression of individuals."

Regardless of size, every job is done with passion and pride. "We are passionate about the quality of the timber, craftsmanship and service. We believe we have a sustainable edge which we intend to nurture, protect and grow," adds Mr Zain.

Wood Doctor's portfolio may only be four years old, but already it includes high-end residential projects, restaurants, luxury boutiques and multinational corporations, all of whom count on the company to make an impact, as well as for project individuality and exclusivity.

To ensure continued success, it is even establishing the Wood Doctor Academy to hone the skills of current employees and nurture talent for the future. "It aims to be a knowledge hub and centre of excellence for timber-working skills and craftsmanship," Mr Zain explains.

Being different has paid off for Wood Doctor, and Mr Zain encourages others to emulate its uniqueness. "If you're a company that is striving to succeed, don't try to follow so much or replicate the norm. Have an innovative idea and move away from what is usual."

Now, as the company works to cultivate a bigger presence in the region, he says an e50. startup award will help them in their quest.

"We feel a great sense of fulfillment because it reaffirms that we are on the right track. This award will strengthen our brand and help us achieve our goals for growth and improvement."

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