I REFER to the letter, "SingTel should lower iPhone prices", by Mr Nelson Quah (my paper, Oct 15).

At SingTel, we want to offer our customers the most innovative products at the best value with an unparalleled customer experience.

We are pleased to have been the first operator to bring both the iPhone and iPhone 3GS to Singapore at very attractive prices, from as low as zero dollar.

Coupled with our unrivalled 3G mobile network coverage and our innovative services such as Live TV, our customers are enjoying a superior iPhone 3GS experience.

When we introduced the iPhone 3GS in July, we also allowed our existing iPhone customers to do an early upgrade if they had completed at least six months of their 24-month contract, a first in the industry.

We wish to assure our customers that we review our price plans regularly to ensure that they offer the best value and remain competitive.

We aim to provide the latest and most innovative mobile devices and services to enhance our customers' mobile lifestyles.

Our ongoing partnership with Apple will enable us to continue introducing its cutting-edge products to our customers.

We thank Mr Quah for his feedback.

Ms Cheam Tze Hui
Corporate Communications Manager
SingTel

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