Nikon Coolpix S8000
Show price: $549
Booth: 8218

This 14-megapixel shooter packs in a 10x optical zoom in its 27mm thick body. A high-resolution 3-inch LCD with 921,000 pixels, wide-angle viewing and anti-reflection coating make it dead easy to check your photos. Comes in silver, black and red.

Freebies: An 8GB SD card, mini tripod and more.

Nikon Coolpix L21
Show price: $159
Booth: 8218

This 8-megapixel budget camera with a 3.6x optical zoom uses AA batteries. With a 2.5-inch LCD and 5cm macro mode, the digicam uses electronic instead of optical vibration reduction.

Comes in silver, black or pink. Freebies: An 8GB SD card, mini tripod, rechargeable battery and more.

Olympus mju Tough-8010
Show price: TBA* (usual price: $628)
Booth: 8111

The 8010 does everything that the 6020 does - and more. It can survive a higher drop of 2m and go deeper underwater - to 10m. Squashed under a 100kg load on its body? No problem either. Available in silver and black.

Freebies: An 8GB microSD card and camera case

Olympus mju 9010
Show price: TBA* (usual price: $598)
Booth: 8111

This zoom king in the Olympus stable of compacts squeezes in a mighty 10x optical zoom with a range of 28mm to 280mm. The 171g, 14-megapixel compact also records HD movie and has 2GB of internal memory. Comes in champagne gold and black.

Freebies: An 8GB microSD card and camera case.

Olympus SP-600 UZ
Show price: TBA* (usual price: $498)
Booth: 8111

Packing in a 15x optical zoom and 1GB of internal memory - this 12-megapixel camera can snap over 140 shots without a memory card.

It lacks an electronic viewfinder, so shots are composed on its 2.7-inch LCD. Both optical stabilisation and high sensitivity are used to prevent blurred shots.

Freebie: An 8GB microSD card.

Canon PowerShot A495
Show price: $199
Booth: 8101

This 10-megapixel budget buy has a 3.3x optical zoom and a 2.5-inch LCD display. Up to 18 scenes can be detected in its Smart Auto mode. With the Face Self-Timer mode, this digicam will start counting down only when a new face is detected so that the photographer in a group shot does not have to dash into the shot. It uses two AA batteries.

Freebies: A 4GB SDHC card and AA battery rechargeable kit.

*TBA: To be announced