$1 A LITRE FUEL PROMOTION

I THANK readers for their feedback on Saturday's Shell FuelSave promotion and would like to convey Shell's appreciation to motorists and commuters for their support and patience.

Based on feedback from a previous promotion, we decided to hold the promotion over eight hours instead of one, so as to regulate traffic and allow more consumers to enjoy it.

Shell had also engaged the relevant authorities and agencies to plan this promotion.

We sought their advice on stations to exclude and their help to manage traffic during the promotion hours. We thank them for their assistance.

We painstakingly put in place measures across our 62 participating stations to minimise traffic congestion and speed up the refuelling process.

These included deploying more than 150 Certis Cisco auxiliary police officers to manage road traffic, developing detailed traffic queue plans for every site, as well as increasing manpower levels to speed up pumping and payment within the station.

Where traffic was unmanageable, we took the relevant authorities' advice to discontinue the promotion.

We also informed customers hourly of the time left for the promotion through a hand-carried countdown visual (every 15 minutes during the last hour).

Our aim was to ensure minimal disruption to smooth traffic flow while allowing as many motorists as possible the opportunity to try our new fuel.

Despite our best efforts, we acknowledge that some members of the public were inconvenienced. We sincerely apologise for that.

Henry Chu
General Manager,
Retail Sales & Operations
Shell Eastern Petroleum (Pte) Ltd

This article was first published in The Straits Times.

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