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SKIING is taking off among Singaporean travellers during the year-end peak holiday season.
The trend has picked up in the last two years, fuelled in part by a growing number of people who have studied or worked abroad, and have been exposed to winter sports.
Travel agents say South Korea, in particular, is a hot draw, with one boost coming from the popularity of Korean dramas which feature gorgeous winter scenery.
China is also fast coming up as a popular destination because of lower costs and ease of language.
Travel agents also report a higher demand for customised itineraries for the hardcore skiers.
For the full report, read Tuesday's edition of The Straits Times.
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