About 40 people took part in a ritual in Pulau Jerejak, Penang, so that Apple founder Steve Jobs could be reincarnated.
Sin Chew Daily reported that Sunday's ceremony, which was organised by a medium from Rawang, Selangor, was criticised by the Federation of Taoist Associations Malaysia and several Buddhist associations, calling it 'ridiculous and superstitious'.
The daily reported that most of the medium's followers did not know who Jobs was and many took part in the ceremony to enjoy a day trip to Penang and to pray for good fortune.
Followers were asked to take a bite from an apple and observe three minutes of silence before throwing the fruit into the sea but some had finished half of the fruit before doing so as it was very sweet.
According to an earlier report, followers had to pay between RM50 (S$20.51) and RM75 to take part in the ceremony.