A crystal bra worth half a million ringgit stole the show at the Triumph Ultimate Support Exhibition gala launch held at 1 Utama recently.

The specially designed 805gm bra, matching necklace and thong set feature 7,256 diamond-cut crystals from Swarovski. It took over 250 hours to hand-sew the crystals to this unique piece.

Triumph, with a 122 years worth of history in lingerie-making, unveiled its new logo design that night.

He added that in conjunction with the new direction the brand was taking, they were working closely with WWF-Malaysia to promote awareness of the environment.

"Some of our new products to be launched soon will be eco-friendly, made from materials such as corn, Deccan hemp and even paper that are biodegradable and have been proven to be harmless to the skin and environment," Leow said.

Also present at the event was WWF-Malaysia marketing director Choon Bow Bow who applauded Triumph?s effort to save Mother Earth.

Expensive: The half-a-million-ringgit bra set that set the crowd roaring in approval.

"We should conserve natural resources. We also do not want our future generation to be deprived of the abundant flora and fauna we have today," Choon said.

Adding sparkle to the event were local celebrities Miss Malaysia World 2007 Deborah Henry, singer Erra Fazira and local designers Bill Keith, Khoon Hooi, Carven Ong, Justin Yap, Jimmy Lim, Calvin Thoo, Richard Tsen and Jason Yek who contributed to the fashion show with their red hot designs. There were also performances by Noryn Aziz and Sharizan Borhan.

The five-day exhibition held from April 2 to 6, featured a historical bra tunnel that explained its history, a WWF booth, unique bras such as The Glass Bra, an interactive booth, the brand?s new lingerie collection and of course, the crystal bra.

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