Top shuttler's new role

On COURT, he shines and is hoping to be the first Malaysian to come out tops in next month's World Championships in London. Off court, Datuk Lee Chong Wei wants to inspire students to turn their dreams into reality.

Currently the world's No 1 badminton player who has been appointed KDU Education Group's brand ambassador, Lee wants to be a role model for students.

"I am a person who does not give up easily, and this partnership is different from other endorsements that I've done in the past because it involves working with an educational institution.

"I hope to inspire students to do their best," he said after the signing ceremony of his appointment here recently which will be for two years.

The group's chief executive officer Datin Teh Geok Lian said KDU had chosen the 29-year-old top seed for his "never-say-die" spirit.

"Lee comes from an ordinary family but what he has achieved is simply extraordinary. Eight years ago, he was one of the players at the Badminton Association of Malaysia (BAM). Who would have thought that he would be the world's top badminton player for three years?

"One may be a top or average student, but at some point they do find their own level of success in their chosen fields ...this is the message we want to convey to our students," she added.

KDU University College executive chairman Datuk Teo Chiang Quan was quick to point out that the shuttler would not be "recruiting" students for the institution.

"We don't expect Lee to be our (the institution's) 'marketing manager'. His role is not to recruit students but to serve as a source of inspiration to them," he said.

Also present at the ceremony was BAM deputy president Datuk Mohamed Al Amin Abdul Majid.