AsiaOne iPhone app wins silver in Asian Digital Media Awards

AsiaOne's smartphone app for the iPhone has been awarded silver in the Asian Digital Media Awards 2011 for demonstrating the best and most innovative services offered by a news publisher on a mobile platform.

Organised by the World Association of Newspapers and News Publishers (WAN-IFRA), the Best in Mobile Media accolade was presented in Hong Kong on Nov 24.

Last year, AsiaOne received a silver award in the same mobile media category for an iPhone app for its food website SoShiok.com.

AsiaOne was also the "most preferred news site by advertisers" among advertisers in Singapore, according to the latest results from the Digital Media of the Year Awards by Marketing Magazine.

The free news app provides users with the latest news and lifestyle content from 11 categories and features a photo gallery section that allows users to browse through news and feature stories using pictures.

News categories within the app can be sorted according to a user's preference.

Services such as weather forecast, horoscope readings, gaming results, flight information service and stock market results make for on-the-go access that is critical, as well as entertaining for a professional readership.

Besides providing news and information, the free app also allows users to share photos or stories via email, or social media tools such as Facebook and Twitter.

The AsiaOne iPhone app was launched in April and was the top free news app in iTunes app store for many weeks running. It continues to be among the Top 20 news apps today.

But AsiaOne is not about to rest on its laurels. The app continues to be improved, with the next update allowing users to set their notification settings to receive updates on horoscope readings, gaming results and news updates.

In response to the recent win, AsiaOne's editor Mr Adrian Tay said: "We are extremely pleased that the hard work put in by the editorial, design and development teams into the AsiaOne app has earned such a recognition.

"AsiaOne is a huge website and we had to really consider which were the features that our readers wanted to access while on the go. So we are extremely pleased that the hard work has earned such a recognition."

Singapore Press Holdings (SPH) also won a total of seven accolades.

The Straits Times' photojournalism site Through The Lens won a gold award for best online media.

Meanwhile, the gold award for best in mobile media went to StraitsTimes.com

Citizen journalism site STOMP took home a bronze award for best in social media.

SPH also bagged two wins in the cross media advertising category - the trade event "SPH Turns You On" bagged the gold award, while The Straits Times iPad app took the bronze award.