By Jessica Cheam

NEW poll of media executives has found that they believe online media is overvalued, and that its estimated value is expected to decline in the year ahead after a bull run of several years.

These were the key findings of a recent poll in the United States where, for the first time, respondents of an annual survey were bearish about online media.

The survey was conducted by US-based AdMedia Partners, which is an independent merger and acquisition (M&A) advisory firm.

For more The Straits Times stories, click here.