MALACCA, MALAYSIA: Tourism Minister Datuk Seri Azalina Othman Said wants the nation's cultural heritage preserved and more handicraft and souvenirs produced.

She said this after her first official visit of Malacca, touring several tourist sites at Bukit Cina, Portuguese Settlement and Jonker Street.

Azalina said the respective state governments and related agencies must be proactive and maintain a balance between modernisation and preservation of heritage.

She cited Malacca as an example where over-emphasis on

development and modernisation would only result in the city losing its historical authenticity.

"Malacca is situated between two large cities. Those visiting the historic city come to see its heritage and not because it's a modern city. They can go to Kuala Lumpur and Singapore for that," she added.

She also lamented the lack of locally produced handicraft and souvenirs for sale, as almost all the products came from countries such as Thailand, Indonesia and China.

"I suppose we are living up to our slogan of being Truly Asia as one can find handicraft from all other countries being sold here as souvenirs but none of our own," she added.

She also said that promotion of a particular tourist site must go beyond providing basic facts.

"For example, many foreign tourist use the Web prior to their trips to find out more about their intended destination. Our websites must go beyond just stating the basics but include interesting stories behind its history," she said.

Azalina also wants tourism campaigns re-evaluated to ensure tourists were not disappointed when they got here.

"When tourists come to Malaysia, they find certain aspects are still lacking. It's like inviting someone over to your house but certain things in your home such as the toilets or lighting are not working properly," she said. -The Star, ANN