Adidas CEO sees 2012 sales exceed $23.5 billion

Adidas CEO sees 2012 sales exceed $23.5 billion

FRANKFURT - Adidas, the world's No. 2 sportswear group, expects sales to be "higher than 14.5 billion euros (S$23.5 billion)" this year, Chief Executive Herbert Hainer told German newspaper Sueddeutsche Zeitung.

Adidas has so far forecast sales of about 14.5 billion euros in 2012, up from 13.3 billion in 2011. According to Thomson Reuters database Starmine, Adidas is expected to achieve 14.9 billion euros in sales this year.

Hainer also said, without elaborating, that Adidas would launch a new running shoe that would "revolutionise the market."

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