Airline alliance not yet necessary, Brunei Airlines says

Airline alliance not yet necessary, Brunei Airlines says
(From left to right) Royal Brunei Airlines Australia Country Manager Brett McDougall, High Commissioner of Brunei to Australia His Excellency Zakaria Ahmad, and Royal Brunei Airlines Chief Commercial and Planning Officer Karam Chand, during the ribbon cutting at the event yesterday.

MELBOURNE - Royal Brunei Airlines (RB) currently does not see the need to join an airline alliance as the Sultanate's flag carrier has strong existing network and is meeting customer demand, said the Country Manager for Australian market.

"It's interesting that you see airlines' association with an alliance mean that it's a better airline. I actually see it quite differently... (An) alliance provides benefits to its members," Said Brett McDougall.

"Firstly, an airline joins that alliance if they want to sell a destination that they can't reach with their aircraft. Or they want to offer a unique product that can't be offered by themselves," he explained.

Speaking to Bruneian reporters following a launching ceremony of RB's latest Boeing 787 Dreamliner and inaugural flight from Melbourne to Brunei, the country manager said that "at this point of time, our network meets our requirements, our customer proposition meets our requirements. So for the time being, we do not need an alliance."

However, he acknowledged that there are many benefits for becoming a member of an airline alliance.

"Another thing that makes alliances work are bilateral agreements between one airline and another, and any airlines is underpinned by those bilaterals and we already have those bilaterals with the airlines that we work with."

Yesterday saw the launching of the 'Betterfly' Dreamliner service from Melbourne Tullamarine Airport to Brunei International Airport and onwards to London via Dubai.

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