Brand and sexuality are two completely different things

Brand and sexuality are two completely different things

Social media began buzzing immediately after Apple CEO Tim Cook publicly announced that he was "proud to be gay".

Nearly all news websites across the globe covered this breaking news and bloggers, both Thai and overseas, decided to expound on this thread.

Even Facebook founder Mark Zuckerberg posted: "Thank you Tim for showing what it means to be a real, courageous and authentic leader."

In response to a question I posted on Facebook asking how this news would affect Apple, all the respondents said Cook's announcement would not, in any way, have a negative effect on the company, the brand or its products.

In fact, many believe the effect would be a more positive one, especially in terms of design. Of course, they are all huge fans of Apple and everything it has to offer.

Ohm Udomvanich said Cook's announcement would have no effect on his decision to purchase Apple products.

Oweera Chearanaipanit said this declaration might actually have a positive effect on the Apple Watch, as people will now see it as a work of art rather than an engineer's accessory.

"I am a big fan of Apple and will always buy Apple products for as long as the company exists," Oweera said.

Nathawut Niemsuwan pointed out that it is the products that consumers love, not the man who sells them. "[Apple] buyers have a very strong brand loyalty as it delivers what it promises. In the past, I used to avoid Apple products because of certain limitations and restrictions, but now I am an Apple disciple."

DaoAksorn Moonbeam said her decision to purchase something is ruled by the product itself, not by who produces it.

"As long as the product is good, it does not matter who the CEO is," DaoAksorn said.

Similarly, Mokot Kanung said a seller's sexual preferences had nothing to do with the product itself.

Ajarn Bunny Rbl said she is a big fan of Apple and loves all Apple products. "I don't think having a gay CEO will affect the brand at all."

Saroj Kaewmanee said he is a big fan of Apple and Steve Jobs, and Cook's choices had no effect on his decision to purchase Apple products.

Natty Tangmeesang pointed out that Cook was within his rights, and his choices had nothing to do with his work or his product's brand. She added that the CEO's declaration would have no effect on her decision to purchase Apple products, as she is devoted to the brand.

"My decision to purchase something is based on its quality and how beneficial it is," Natty said.

Tanpisit Lerdbamringchai said Cook's disclosure would actually have a very positive effect on Apple products, especially in Thai society, which is very tolerant.

Vuthipong Chowyhuvech said since gay people are generally known to be better designers than straight people, he was excited to see what the Apple Watch would look like next year.

In his statement, Cook said: "I've made Apple my life's work, and I will continue to spend virtually all of my waking time focused on being the best CEO I can be. That's what our employees deserve - and our customers, developers, shareholders, and supplier partners deserve it, too.

"Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day."

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