A new gimmick application for decorative photos called "Army Sticker" has been launched on iOS App Store and Google Play Store, with the aim of supporting the National Council for Peace and Order and the idea of giving happiness to Thais and the country.
The app was developed by a local software company named Info Media Innovation. Previously, the company also developed "Kamnan Sticker" to support the anti-government People's Democratic Reform Committee, which was downloaded about 500,000 times over some four to six weeks.
Naraphol Deechuay, managing director of Info Media Innovation, said the objective of developing the Army Sticker was support to the military leadership to "return happiness to the country".
It has launched a free version, and if people want to support the developer they can buy the full version for Bt30 (S$1.20) and get an extra 50 stickers.
"We do not have any plan to make money from launching Army Sticker. We developed this app because we want to be a part of giving happiness to the country," Naraphol said.
"We learned that Thai people love taking photos and sharing their photos on social media. Therefore, we blended the concept of Chat Sticker [from Line] and Line Sticker with words to develop Army Sticker."
Army Sticker provides cute army-cartoon characters and Line Sticker with words, which are used to decorate photos before they are posted on social media. It is easy to use.
To enjoy Army Sticker, download the app, then choose the existing photo or take a new photo and choose a sticker character to put on it.
Then save and share the photo on Facebook or Instagram.
"We expect Army Sticker will have good feedback, the as same as Kamnan Sticker did. One day after the launch [by 5pm on July 21], Army Sticker [free version] was No 1, while [the full] version is No 1 in the Photo and Video category on iOS App Store," Naraphol said.
He said four designers and developers worked for a month to create Army Sticker.