China announces global Chinese New Year contest

 China announces global Chinese New Year contest

Apart from eating dumplings and watching dragon dances, China's Lunar New Year, known as the Spring Festival in China, can now be celebrated in yet another way - by sharing what you do.

China's Ministry of Culture has announced a global contest in which contestants can post essays, photos and videos about the Spring Festival to social media networks and win prizes of up to US$500(S$677).

The Chinese New Year - Just Share It contest lasts more than a month and is sponsored by the Ministry of Culture's bureau for external cultural relations and organised by Chinaculture.org, a website sponsored by the Ministry of Culture and China Daily's Web portal Chinadaily.com.cn.

The contest hopes to "tell stories of the Spring Festival all over the world, demonstrate the happiness, vitality and harmony of the festival and reflect its growing charm and influence", according to a ministry statement.

Until March 5, participants can send their work or Youtube links to contest@chinadaily.com.cn, post it on China Daily's BBS online forum or to Facebook page "Chinese New Year - Just Share It."

Winners will be determined through voting by netizens and experts. Netizens' votes will account for 40 per cent of the final determination, while the votes of experts from academia, the China Photographers' Association and China Daily will make up the remaining 60 per cent.

The winners of the contest will be announced in late March and their works will be displayed on Chinadaily.com.cn and Chinaculture.org.

The event is held as the Ministry of Culture's launches Happy Chinese New Year, a global initiative to celebrate the most important holiday in China. 800 programs will be staged in more than 320 cities in 118 countries and regions during Feb 4 to Mar 5, 2015.

Activities include theatrical performances, plaza parades, temple fairs, folk art shows, cultural exhibitions, variety shows, folk art display, quiz, book fairs, tourism publicity, fashion shows, animation competition, and also New Year concert and television gala.

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