Following fast-growing bilateral ties and personal rapport among the top leaders of China and Indonesia, Chinese Vice Premier Liu Yandong will visit Indonesia to strengthen the strategic relationship between both countries, with Liu also attending the launch of the HI-Indo! television channel in Jakarta on May 28, the Chinese Embassy says.
"Madam Liu will visit Indonesia in late May 2015 to launch the China-Indonesia High-Level People-to-People Exchange Mechanism," the Chinese Embassy in Jakarta said in a statement sent to The Jakarta Post.
Liu will be coming to Indonesia at the invitation of Indonesia's Coordinating Human Development and Culture Minister Puan Maharani, the embassy said.
The new TV channel, a joint product of the China International Television Corporation (CITVC) and PT Elnet Media Bersama, will be in Indonesian, a language spoken by over 250 million people.
"This channel is designed to provide China's TV programs in Bahasa Indonesia to the Indonesian audience," the embassy said.
Of late, major media companies have targeted Indonesia because of its size and large population.
Indonesia, the fourth most populous nation on the planet, is the largest economy in Southeast Asia. It is also home to the world's biggest Muslim population and a considerable amount of Chinese-Indonesians.
American news channel CNN has launched its Indonesian language website and numerous TV channels from South Korea and Japan have tried to attract Indonesian audiences through cable TV.
Meanwhile, the BBC and Voice of America already have their Indonesian sections and Al-Jazeera has opened a bureau in Jakarta.
Indonesians are well-known for their interest in TV programs, Facebook, Twitter, Instagram and other forms of social media.
Indonesia's first TV station, state-owned Televisi Republik Indonesia (TVRI), was launched in 1962. Until 1989, TVRI was dominant in the industry.
The government opened the doors to private TV companies in 1989 by granting a license to RCTI.
The industry enjoyed a big boost after the fall of then president Soeharto in 1998. TV stations mushroomed not only at the national level but also at the provincial level.
Today, there are around 100 TV channels, both at national and local level, in the country.