A new campaign calling for civilised travel was launched in Beijing on April 15. Sponsored by the National Tourism Administration, the effort aims to encourage more tourists to exhibit civilised behaviour during their travels.
Roughly 10,000 tourists gathered at nine tourist attractions during the campaign's launching ceremony.
Every tourist's action and word represents their country's image and civilisation development, says Xu Zhijun, deputy secretary general of the Beijing government.
"Tourists shouldn't forget their behaviour when enjoy themselves and happiness," Xu adds.
Chinese tourists paid 120 million visits abroad in 2015, the National Tourism Administration reports. Bad behaviour by some Chinese travellers has been frequently made news headlines.