In China, new grads look for edge in beauty

In China, new grads look for edge in beauty

China's plastic surgeons have gotten busy lately. Chinese, who used to cast a negative eye on cosmetic surgery, are now enamored with face lifts and other make-me-better-looking treatments. The change in attitude is widely attributed to the popularity of South Korean pop culture, especially TV dramas that feature beautiful Korean actresses.

The industry really got rolling around 2010. According to an association of aesthetic surgeons, the number of member organisations has reached 1,000. In 2014, China accounted for 12 per cent of the world's cosmetic procedures, making it the third-largest market at around $82.8 billion.

In China, the industry covers a number of beatification treatments. A clinic run by a Taiwan chain charges 50 yuan ($8.06) to remove a small mole, and 500 yuan for a large one. Double-eyelid surgery costs 3,500 yuan.

More advanced procedures, including nose jobs and breast enhancement surgeries, can cost several thousand to tens of thousands of yuan.

The industry is mostly growing on demand from women who want to look good. But there is also demand from job-seekers.

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