The things that people do to get the iPhone 6 really boggles the mind.
Some fly thousands of kilometres just to be in the front of the queue.
Mr Dave Rahimi from California, US, and his girlfriend flew all the way to Sydney, Australia, to become the first people in the world to own the phones.
They ordered online in the US - allowing them to skip the lines, unlike the hundreds of others camped outside the store.
But a university student in Shanghai, China, took his obsession with the latest gadget to an entirely different level.
He offered to "rent" his girlfriend so that he can earn enough money to buy the latest smartphone, the Mail Online reported.
Mr Wei Chu, 25, was seen on the Songjiang University campus holding up a large placard with the words: "Sharing girlfriend to earn pocket money - 10 yuan (S$2) per hour, 50 yuan per day and 500 yuan per month.
"Service items include but are not restricted to: Eating together, studying together, saving seats (in libraries/classrooms), three-person dates. Fees generated during dates should be split."
The pictures of him at the campus first emerged earlier this week, the report said. They also showed men milling around him.
The rented girlfriend would help you reserve a place at the study room, accompany you on shopping trips, be your video games companion and eat with you.
But there would strictly be no "hanky-panky", according to the terms set by him.
The man claimed his girlfriend had agreed to take part in his scheme willingly, reported International Business Times.
Hong Kong newspaper South China Morning Post reported that the man shared details of his girlfriend's vital statistics and photos of her with interested parties.
His unorthodox entrepreneurship is just one extreme method of raising money to pay for the latest phone.
Earlier this week, a Saudi Arabian man asked his future brother-in-law for an iPhone 6 as a dowry for marrying his sister, according to the International Business Times.
This article was first published on Sep 21, 2014.
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