Clothes to be certified 'Made in Japan'

Clothes to be certified 'Made in Japan'

An industrial association of domestic apparel companies will soon start a "made entirely in Japan" certification system for clothing produced entirely in this country, according to industrial sources.

The system is designed to show that the manufacturing of such products, ranging from raw fabric production to the stitching, has taken place only in Japan.

It will probably be launched in July, when autumn and winter clothes go on sale. The products will mainly be high-grade suits and women's clothes.

The association hopes the certification system will impress consumers with the high quality of Japanese clothes at a time when they are losing ground to Chinese and other inexpensive foreign products. It also hopes the system will lead to an increase in exports of domestically produced clothing.

The Japan Apparel-Fashion Industry Council, which is composed of apparel-related industry groups, will provide certification to companies producing clothing in Japan so they can sell their products with a special tag attached.

Because of inexpensive products made in China, Bangladesh and other countries, the value of shipments of domestic apparel has fallen from a peak of ¥12.9 trillion in 1991 to ¥3.7 trillion in 2013.

On the other hand, clothes made using Japanese textiles or processed in Japan are gaining popularity due to the recent economic recovery. Sanyo Shokai Ltd.'s coats produced in Japan cost about ¥80,000 per item. However, the company sold more than than 3,000 this winter, about three times more than the previous year.

The quality of high-grade fabric made in Japan and shirts stitched by expert craftspeople in Japan are sought after in Europe and the United States, and have been adopted by overseas luxury brands. However, these products are often labelled as made in China, Italy, Spain and other countries, so consumers are not fully aware of the quality of Japanese goods.

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