Cosplayers and games attract fans to China's biggest digital expo

Cosplayers and games attract fans to China's biggest digital expo

The 2014 China Digital Entertainment Expo & Conference (ChinaJoy) wrapped up at Shanghai New International Expo Centre on Aug 3. The total number of visitors hit a record high of over 250,000, up 21.6 per cent from last year.

On Aug 1 alone, more than 70,000 visitors were recorded.

The 100,000-square-meter exhibition area showcased over 1,000 digital products from more than 450 exhibitors at home and abroad. The trade volume reached $250 million, an increase of 14 per cent.

ChinaJoy has become a leading international digital entertainment expo, and this year the event increased its scale and interactivity.

Many world-famous companies, such as Mircrosoft and Sony, brought their latest digital products and games to the expo, including Halo and Assassin's Creed. Visitors were allowed to play the games themselves.

The biggest attraction of this year's expo was mobile games, and ChinaJoy offered domestic mobile-game developers a platform to tap into European and Middle Eastern markets.

In the first half of 2014, the number of mobile game users in China reached 330 million, a growth of 89.5 per cent compared to same period last year. By the end of this year, China's mobile games market is expected to account for 17 per cent of the world's total.

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