Disaster-relief vending machines on the rise

Disaster-relief vending machines on the rise
A vending machine displays disaster-related information at the Mashita Sports Center in Settsu, Osaka.

JAPAN - Vending machines designed to help people survive disasters through such services as providing beverages for free and displaying emergency bulletins have been increasing since the Great East Japan Earthquake in 2011.

The trend is a combination of local municipalities' need to increase their emergency stockpiles at lower costs and the desire among beverage makers to enhance their corporate image through social contributions, according to observers.

Meanwhile, experts have pointed out that vending machines weighing several hundred kilograms can fall over and kill people in massive disasters such as a much-feared Nankai Trough earthquake. An industry-related body is taking measures to prevent such accidents.

When the Great East Japan Earthquake hit on March 11, 2011, Coca-Cola Japan Co. took advantage of the remote control functions on about 400 disaster-relief vending machines, equipped with batteries for backup, in the Tokyo metropolitan area and other locations.

The Tokyo-headquartered company offered more than 88,000 of its beverages for free to people who had difficulty returning home in the aftermath of the disaster.

The company said it later received words of gratitude such as, "It was nice to get a hot drink for free in such a cold situation."

The number of such disaster-relief vending machines jumped to about 8,000 as of the end of July from about 6,000 before the 2011 disaster. Coca-Cola plans to further increase the number.

Mikuni Coca-Cola Bottling Co., based in Okegawa, Saitama Prefecture, installed the nation's first disaster-relief vending machine at the Ageo municipal government office in the prefecture in March 2003.

Purchase this article for republication.

BRANDINSIDER

SPONSORED

Most Read

Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.