Fake brands line this street but it does not sell fake luxury goods

Fake brands line this street but it does not sell fake luxury goods

At first look, these shops look like they sell knock-offs of famous brands.

The boulevard in Shenyang, Liaoning province, is lined with shops for luxury brands such as 'Cnanel', 'PR^D^' and 'Herwès.'

But the fake brands are nothing but a way to sell, well, the retail space itself.

The strip mall behind Wanda Square in Shenyang is managed by the Wanda Group. According to an article on OffbeatChina, a sales representative told Xinhua that the fake stores were for "marketing purposes only."

The mall, which is promoted as a “European-style pedestrian street”, is sold at RMB 44 thousand yuan per square meter.

Putting a new spin on the Chinese copycat culture, the shops are decorated as top-brand boutiques as a way of marketing to lure in more investments.

This is an abuse of registered trademarks which, strangely, was done to sell other brands.

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