While Joko Widodo's wife and children have reluctantly been pushed into the limelight, rival presidential candidate Prabowo Subianto's campaign for Indonesia's top job has always been a family affair.
Mr Prabowo's brother - oil and gas tycoon Hashim Djojohadikusumo - is leading the charge to get him elected as the next president of South-east Asia's biggest economy.
"I grew up hearing stories about our ancestors' sacrifice for the country... and saw how much health and wealth my father (Hashim) sacrificed for his brother's political career," said Ms Rahayu Saraswati, Mr Prabowo's niece, who gave up her nascent acting career to become a parliamentarian for his Gerindra party.
Ms Rahayu's brother, Mr Aryo Djojohadikusumo, 31, was also just elected to Parliament and much of Mr Prabowo's success comes down to the financial support and nous of Mr Hashim. The 61-year old tycoon has invested tens of millions of dollars and personal time in the presidential campaign.
He has lent Mr Prabowo, his elder brother, his private jet to campaign across this vast archipelago and has regularly lobbied in the United States to lift his brother's travel ban, which stems from the latter's human rights record.
Mr Aryo and Ms Rahayu are only the latest generation of a family with deep political pedigree in Indonesia.
Mr Prabowo's grandfather, Mr Margono Djojohadikusumo, was a renowned economist at the time of Indonesia's independence, while his father, economist Sumitro Djojohadikusumo, was a Cabinet minister under presidents Sukarno and Suharto.
And Mr Prabowo himself, now 62, was linked at one time to another prominent political family when he married the daughter of former president Suharto, Ms Siti Hediati Haryadi or Titiek. They are now divorced.