At a time when many farmers are opting out due to various constraints, an Indian software consultant who turned agropreneur has shown the way to successful farming.
He has converted an abandoned plot in dry Virudhunagar into fertile land to cultivate vegetables, reported Tamil Nesan.
Keethirajan Palaniappan, who has worked for several multi-national companies including a six-year stint in the United States, was attracted to farming upon his return to India.
A native of Chennai, the 40-year-old software professional bought the 100 acres of barren land in Aathipatti village, Virudhunagar district, about 80km from Chennai a year ago.
Today, he supplies 12 types of vegetables to more than 1,000 customers.
To make his venture viable, he decided to transport his farm produce to the customers directly.