Mattel is set to launch an Indonesian version of its iconic Barbie toy, with the famous doll wearing the country's signature batik clothing.
As reported by kompas.com, the announcement came on Monday during 25th anniversary celebrations of Mattel Indonesia, which is a branch of the company's headquarters based in California, United States.
At the event in Cikarang, West Java, a Barbie clad in batik was gifted to Industry Minister Airlangga Hartarto.
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The doll was dressed in pink-and-purple batik with signature motifs of parang (tongue of fire) and megamendung (blue-and-white cloud). The outfit was completed with a scarf and accessories that included shoes, earrings and a golden-coloured necklace.
"Today, the batik Barbie was launched, which shows that Mattel is geared toward the branding of local Indonesian products," Airlangga said at the Mattel Indonesia factory in Cikarang, West Java, on Monday as quoted by kompas.com.
It is not yet known when the Barbie in batik will be available in stores or what motif the doll will wear. According to Mattel, the company is set to explore further development before officially launching the product in the market.