Acknowledging the importance of social media for engaging with his constituents, Tangerang Mayor Arief Rachadiono Wismansyah took to the popular Instagram platform to promote himself and the city by offering free movie tickets.
Through his Instagram handle @ariefwismansyah, Arief asked his 5,527 Instagram followers to promote the city by posting Tangerang Ayo (Come on Tangerang) and Bangga Jadi Warga Tangerang (Proud to be a Tangerang citizen) in the comments section of his post and reposting it in their own accounts.
"I am giving 100 tickets to watch this movie along with me and the actors for today only in TangCity Mall," Arief said in the photo caption, referring to a movie entitled Insya Allah Sah that features comedian Pandji Pragiwaksono and actress Titi Kamal.
The post received more than 500 comments a few hours after it appeared, forcing the mayor to set another quiz and provide an additional 50 tickets.
He did not specifically require participants to follow his account.
Arief and his deputy Sachrudin were elected to be the municipality's leaders in November 2013 after gaining 340,000 votes.