There seems to be no end to the proliferation of online photos of soccer babes from all over the world what with the greatest game on earth being played to a global audience now.
Even football brands in China are hopping onto the bandwagon by showcasing their promo-girls even though the country is not playing in the World Cup.
Some seem bent on outdoing one another in suggestive poses and costumes that leave little to imagination.
One netizen in a post on China Daily think they are 'obscene', while some reckon the photos were overly photoshopped or the girls have gone for plastic enhancements.
But others lapped up the photos happily.