To stay relevant in the social media era, professional media need to build trust and be more accountable and proficient while promoting media literacy to children and the young generation, a seminar heard yesterday.
The only difference between the professional media and citizen reporters, if any, is credibility," said Suthichai Yoon, chairman of Nation Multimedia Group.
The seminar also discussed Thai media's need to have a strong self-regulatory body.
Suthichai said professional media nowadays need the "three Ts" for creative communication - technology, which they use for their work and to build trust while ensuring transparency.
The seminar on "Revolution of News People, Revolution of the Media" was held to mark the launch of celebrations for the Thai Journalists Association's 60th anniversary on March 5 next year.
Pirongrong Ramasoota Rananand, a journalism lecturer at Chulalongkorn University, said one important role of journalists in the modern era might not be news seeking but verification of information.
Suthichai said a consolidated media self-regulatory organisation is necessary, and it should also reach out to and cover alternative media.
A new professional code of conduct should be drafted, he said.
There should be only one agency tasked with and accepted for the regulation of all media channels, he said.
Currently, there are many professional media organisations and regulatory bodies, including the National Press Council of Thailand (NPCT) for newspapers and the News Broadcasting Council of Thailand for broadcast media.
Any external body authorised to regulate the media might open the chance for intervention in content, Suthichai said.
The public would help examine the work of the media and put pressure on outlets that fail to join as a member of the regulatory agency, he said.
"Within two minutes of making a mistake on Twitter, so many people mentioned and corrected my tweet," he said.