What's a day in the beach without a glass of something cold and sweet?
For most of the weekend beach crowd in Pantai Serasa that means getting slurpee drinks from the Slush Zone.
The two-year old stall is one of the most popular spot in Serasa beach. People line up in front of the store just to get hold of this frozen flavored drink.
Hj Shah Yusuf, owner of Slush Zone, is amazed by the positive feedback he receives from his customers. In a good day, he sell as much as 60 cups.
Some customers will get their slurpee drinks and tell their friends about it. Such word of mouth translates to higher sales.
There are others who don't just buy slurpee to drink but also to use it as props for their selfies and sharing these images with their friends through social media sites.
It was his travels that inspired this weekend entrepreneur to go into the slurpee selling business.
"I got the idea of bringing this slurpee business in Brunei when I first saw it in a 7-11 overseas,'' he said.
He said that he bought the machine from abroad and found himself a supplier provided flavor powder for his business.
He sells a small cup for $1.50 each while the bigger one costs $2. Slurpees come in six fruity flavors which include mango and strawberry.
The business is quite simple to run, he said. His wife manages the store while Hj Shah ensures that the machine is well-maintained.
He said that every customer can have their own choice either to have a slurpee with one flavor or even six flavors blended together in one cup.
As for Pantai Serasa, he said that the number of people visiting the beach is pretty overwhelming.
"It's a huge crowd, especially during the weekend,'' he said.