The first 200 customers in a shopping mall in Hubei, China, could take any clothes worth RMB1,000 (S$210) for free if they come only in their undergarments.
The event attracted quite a number of customers who queued up early to take part in the event held recently.
The mall organised the event in conjunction with Singles Day, which falls on Nov 11 for the young Chinese to celebrate their bachelor life.
A couple said they found the event interesting as so many people shopped only in their inner wear.
However, some people slammed the mall for having organised such an event.