BANGKOK - In a bid to live up to its motto of "Bringing happiness back to Thai people", the junta on Wednesday managed to pull off a deal for the live telecast of all World Cup 2014 matches on free TV, which will bring joy to 22 million households.
Football's premier quadrennial event kicks off in Brazil on Friday (Bangkok time).
TV5 will televise 38 matches on top of 22 live matches on Channel 7 under a contract between RS and Channel 7, a junta source said.
A press conference titled "TV5 returns happiness to Thai people to join the World Cup spirit" will be held Thursday at the Army's TV5 headquarters.
Representatives from the National Council for Peace and Order (NCPO), the National Broadcasting and Telecommuni-cations Commission (NBTC), TV5, broadcast rights holder RS, and sponsors will speak on their collaboration, NCPO spokesman Winthai Suvari said.
NBTC secretary-general Thakorn Tantasit said the NCPO was concerned that all Thais should be able to watch the matches live and his agency had been tasked with finding a way out of the situation after the Supreme Administrative Court on Wednesday rejected the NBTC's appeal against a Central Administrative Court ruling backing RS.
The watchdog on Wednesday called an urgent meeting with RS's high-ranking executives to explore the possibility of enabling all 22 million households to watch all matches.
A source said RS had sought Bt700 million (S$30 million) compensation from the NBTC, claiming the firm will lose the opportunity to sell about one million of its set-top boxes for the World Cup. RS has already sold 300,000 boxes.
The NBTC is looking at the possibility of tapping into the Research and Development Fund for Broadcasting and Telecommunications Services to compensate RS, but it could risk violating its regulation. The fund is valued at more than Bt20 billion.