BUSAN - A South Korean city plans to introduce an alarm that flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women.
The Beacon device uses bluetooth technology and lights up beside priority seats when a pregnant woman, with the associated app on her smartphone, moves within 2 metres (6.6 feet) of the alarm.
The device drew praise from commuters after a trial was launched in April on trains between the country's second biggest city of Busan and the neighbouring city of Gimhae, as it helped identify whether a woman was pregnant.
"It is hard to tell if they are pregnant when they are in the early stages," said 24-year-old passenger, Han dong-jin.
"In this respect, it is a very nice campaign."
City officials have said they hope to widen the programme to more train and bus lines by the end of the year.