CHINA/US - News of a fictitious bionic facial mask, 'Uniface', promising a "dream-fulfilling face that satisfies today's beauty standards," has been circulating on the Internet. This bizarre-looking mask has garnered much intrigue and amusement from the masses.
On the Uniface website, the $399.99 stick-on mask claims to bestow users instant beauty - "giant anime eyes, long lashes, a high nose bridge, and narrow chin and cheeks." However, these Uniface masks look unnatural and strange, and people are perplexed by the photos of young Asian women eagerly donning the stiff and rubber-like masks.
Cleverly disguised as a new beauty product, the Uniface mask is in fact a social commentary by Chinese designer Zhuoying Li on the very limited beauty standards held in China today. Many of her peers are feeling the pressure to live up to the the beauty ideals perpetuated by the media.
The name 'Uniface' is also a brilliant play on the concept of forsaking unique facial features to put on a generic beautiful face, bringing to mind heated debates on plastic surgery that produced many look-alikes at the recent Miss Korea contest.