An online cartoon video that explains how to become a leader in China has gone viral, and experts believe its success and popularity could encourage the government to think of new ways to communicate with the public.
The cartoon video, titled How Top Leaders Were Made, is available in both Chinese and English and was uploaded to video sharing website Youku.com on Monday. The five-and-a-half minute cartoon has since attracted more than 1.2 million views and generated more than 600 comments.
Using the headshots of President Xi Jinping, US President Barack Obama and United Kingdom Prime Minister David Cameron and superimposing them over cartoon bodies, the video explains how the three nations select their top leaders.
It describes how Xi rose from a county official to the leader of the world's second-largest economy.
"He experienced 16 major job transfers and governed an accumulative population of over 150 million over 40 plus years," the video said.
The cartoon video goes on to depict the six other members of the Standing Committee of the Political Bureau of the Communist Party of China Central Committee, the Party's top leadership body, and explains that they, too, travelled along a similar journey as Xi.
"All the places where the seven members have served added up to half of the country's territory. ... More important, (they) participated in the deliberation and formulation of many major policies and strategies. That is why over several decades through several leadership transitions, China has managed to keep its policies generally consistent," it said.