JAKARTA- She apparently worked non-stop for 30 hours and was tweeting about her work.
Miss Mita Diran, 24, a copywriter in Jakarta, Indonesia, died on Sunday after telling fellow netizens how long she had been in the office.
On Saturday, hours before her death, she tweeted: "30 hours of work and still going strooong."
Shw worked at Young & Rubicam, an advertising agency owned by Ogilvy.
Miss Diran tweeted at least once about staying up all night working with help from an energy drink, the Mail Online reported.
"Spent half the night writing copy and finishing up a 23-page deck with a glass of vodka/red bull mix and now I can't sleep. So bear with me."
The copyrighter's mother took to Path, a social networking-enabled photo-sharing and messaging service, before her death to tell of her heartache, BuzzFeed reported.
Wrote Mrs Yani Syahial: "Hi everyone, since last night and until now my daughter who is a copyrighter in Y&R lay in coma. Chances not very good. She collapsed last night (on Saturday) after continuous (sic) working overtime for three days.
Miss Diran died soon after the hour.
After expressing condolences and wishing their dead employee's family well, Miss Diran's employer announced on Facebook that staff will be given a day off to grieve.