World Muslimah pageant mesmerises Jakartans

World Muslimah pageant mesmerises Jakartans

The World Muslimah pageant is not your usual beauty contest.

For a start, the three Bs of Miss World - brains, beauty and behavior - have been replaced by the three Ss: sholehah (piousness), smart and stylish.

The grand final of the third World Muslimah peagant at Balai Sarbini in South Jakarta on Wednesday also began uniquely - with the women reciting verses from the Koran before strutting down the stage, wearing loosely fitting outfits and veils instead of revealing gowns.

While some of the women paraded with a model's confidence, others were more awkward as they tottered by in glittering high heels and long gowns.

Thankfully, however, the contestants managed to complete the fashion segment without any tumbles - although some of the women wound up missing their marks.

At the end of the evening, 21-year-old Obabiyi Aisha Ajibola from Nigeria was named Miss World Muslimah 2013, taking over the "Crown of Modesty" from last year's winner, Nina Septiani of Indonesia.

Ajibola could not hide her excitement, kneeling and bowing her head to touch the ground, when presenters Dewi Sandra and Arie Untung said that she won.

Ajibola edged out Noor Aspasia from Indonesia as determined by the children of 100 orphanages who were the honorary judges of the contest.

"First of all, I want to read Al-Fatihah," Ajibola said after receiving the crown. "I'm hoping I can inspire other women in my country, or maybe in Africa, about the use of hijab, because they don't know how to wear the hijab well," Ajibola told reporters after the show.

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